Balwyn Evergreen's engagement continues to thrive, with room to grow
- marketing607610
- Apr 24
- 3 min read
MEDIA RELEASE
For immediate release
Date: April 2025
Balwyn Evergreen Centre, a community centre dedicated to keeping older individuals active, healthy and socially connected, has once again received an overwhelming vote of confidence from its community, alongside a clear call for a few thoughtful improvements.
Balwyn Evergreen Centre’s 2024 Consumer Survey revealed that 94% of participants would recommend the centre to others, with many describing it as ‘wonderful’, ‘inclusive’ and ‘a lifeline’. Exercise programs remain the biggest drawcard, with 74 per cent of participants listing them as their favourite activity, while social connection and health were flagged as the top two benefits of participation.
Tina Hogarth-Clarke, CEO, Balwyn Evergreen Centre, said the strong endorsement reflects the value people place on community, routine and trusted relationships.
“Our community is telling us loud and clear that Balwyn Evergreen Centre is not just where they go, it is also where they belong.” Tina said.
A connected community, growing in digital confidence
The survey, completed by 92 participants across key local postcodes including Balwyn (3103), Mont Albert (3127) and Camberwell (3124), showed a growing appetite for digital communication.
58% of participants use email daily
The number of people who never use social media dropped from 52% in 2022 to 43% in 2024
Suggestions included SMS reminders, large print newsletters and clearer signage to be used at Balwyn Evergreen Centre.
According to Tina, the shift is an important opportunity.
“Our clients are telling us they want to stay in the loop, on their terms,” Tina said.
“We are looking at trialing an SMS system for exercise class updates and ensuring instructors are briefed on facing the audience when speaking. These are simple changes that can make a big difference.”
Exercise still tops the list
The walking group was the most popular potential new program, appealing to 34% of participants, building on past expressions of interest such as the movie afternoons (43% in 2023) and guest speakers (47% in 2022).
“It’s a real sign that people want to stay active in ways that suit them,” said Tina.
“However, they also want variety, meaning and some good fun. That is why we are exploring new ideas such as themed bus trips, meditation sessions and even singalongs.”
What’s working—and what needs attention
75% of participants said health and social connection were the biggest benefits of attending Balwyn Evergreen Centre
28% first discovered Balwyn Evergreen Centre through word of mouth
Areas for improvement identified included:
More timely class cancellations
Expanded programs for people living with dementia
Consideration for affordability of meals and transport
A clearer outline of risks involved in some physical activities
Tina said the honesty of the feedback reflects the strong relationship between the centre and its community.
“We are not afraid of feedback, we welcome it,” she said.
“This survey reminds us that older adults are diverse, thoughtful and full of ideas. They know what’s working and where we can do better.”
The heart of Evergreen - its people
Many of the 31 open-ended comments were dedicated to praise for the Evergreen staff and volunteers, describing them as ‘caring’, ‘attentive’ and ‘amazing’.
One member said, “A huge thank you to all staff and volunteers involved in the Tuesday outings for doing such a good job in ensuring we are all safe and enjoying ourselves, not to mention the organisation of each trip. I really appreciate being involved with the Evergreen Connections program.”
“The sense of community is palpable,” Tina said.
“It comes through in every interaction, from the chef who remembers your favourite lunch, to the volunteer who checks in with a smile. That authenticity and that reliability, is why people come back week after week.”
“We are proud of what we have built together and excited for where we’re going next.” Tina said.
To find out more about Balwyn Evergreen's programs, please contact the office on 9836 9681 or office@balwynevergreen.org.au.
